A traditional retail store is limited to a fixed physical location. A Vending Machine Kiosk, however, can be placed almost anywhere, allowing businesses to be highly strategic and flexible in reaching their target customers. This ability to place a "store" right at the point of need is a unique and powerful marketing advantage.

For a company selling healthy, organic snacks, the ideal customer is someone on the go, often found in offices, gyms, or schools. A traditional store might be too far away. By placing vending machine kiosks in these specific locations, the company can deliver its products directly to its target demographic. A recent study found that placing a kiosk in a high-traffic office building led to a 50% increase in sales compared to a product on a store shelf. The convenience of a product being immediately available when a person is hungry makes a significant difference in purchasing decisions.

The tourism and hospitality industries also benefit greatly. Hotels can place vending machine kiosks in their lobbies to sell drinks, snacks, and personal items. Instead of having guests leave the hotel to find a store, the hotel can provide a convenient solution right on-site. One major hotel chain installed these kiosks and saw an average increase of $5,000 in monthly revenue per hotel, generated entirely from this convenient service. The power of strategic placement allows a business to eliminate friction for the customer, turning a point of need into an immediate sale. The vending machine kiosk is the ultimate tool for "location-based marketing."